Live Webinar

Empower your customers with transparent consent management

The story of Glady

The way we understand and reach customers online is undergoing a major transformation. As third-party cookies disappear, building trust with your customers becomes even more critical for marketers. Join this webinar to dive deep into the importance of transparent consent practices in today's data-driven world. Learn from our customer, Glady, a leader in gift and employee benefit solutions, how they proactively implemented a successful consent management strategy.  

During the session, Grégoire de Marcillac, Marketing Operations Manager at Glady, will be joined by our very own Damir Zambelli, Senior Principal CPM (Consent & Preference Management). Together, they will touch on: 

  • Practical techniques for granular consent options and building long-lasting customer relationships
  • Innovative audience targeting methods that don't rely on third-party cookies, ensuring you reach your desired audience effectively
  • How to align consent management with your marketing strategy

21. May 2024 | 11.00 - 12.00 CET

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Our experts

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Grégoire de Marcillac

Marketing Operations Manager

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Gregoire, a graduate of EDHEC Business School and Maastricht University with a degree in Strategy and Innovation, has carved a path in Data and Marketing Operations. Over the past three years, he spearheaded the development of a Modern Marketing Stack from the ground up for Glady, a French market leader in the employee benefits industry. This involved navigating the complexities of Marketing Activation while adhering to GDPR constraints. Their CRM team now sends over 20 million emails, push notifications and SMS yearly, while carefuly managing consents and preferences.

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Damir Zambelli

Senior Principal CPM

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Damir joined DataGuard in May 2022. He has a background in Computer Science and is now coordinating the CPM effort as Senior Principal Consent & Preference Management and became a true Product Evangelist.

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